Sales Manager

Sales Manager – Drive Growth at Kedel Ltd

Take ownership of growth in a business that is scaling with purpose.

Kedel Ltd is a family-run manufacturer of high-quality recycled plastic products, providing sustainable, maintenance-free alternatives to traditional timber.

As demand continues to grow and new markets open across the UK, we are entering an exciting phase of expansion. We are now looking for a Sales Manager who wants to play a central role in that journey.

This is a hands-on, high-impact role where you will drive revenue, build new markets, and help shape how our sales function operates.

About the opportunity

Reporting directly to the Managing Director, you will lead our internal sales team while taking personal responsibility for driving new business growth.

Your focus will be primarily on winning new customers (around 80%), supported by team leadership, strategy, and process development (around 20%).

You will expand our network of distributors and merchants, identify high-potential “look-a-like” customers, and help modernise how we sell, quote, and operate.

You will also work closely with our Production Manager to improve processes and ensure a smooth transition from sale to delivery.

What you’ll gain

• A key leadership role in a growing, eco-conscious UK manufacturer
• Direct access to and collaboration with the Managing Director
• The opportunity to shape sales strategy and influence business direction
• Ownership of building and developing a high-performing sales team
• Involvement in improving systems, processes, and product development
• A business operating in a fast-growing sustainable materials market
• Competitive salary of £45K base - £55K including bonus 
• Pension scheme
• 28 days holiday including bank holidays
• Free on-site parking
• Flexible working hours within an 08:30 – 17:00 framework
• Casual dress

What you’ll be doing

• Winning new B2B business across distributors, builders’ merchants, and commercial clients
• Identifying and targeting new “look-a-like” customers and markets
• Managing key accounts and driving repeat revenue
• Producing accurate quotes for bespoke projects including decking, fencing, and boardwalks
• Leading inbound and outbound sales activity
• Managing, coaching, and motivating the internal sales team
• Developing and implementing sales processes and SOPs
• Improving quoting systems and reducing errors and lead times
• Working closely with production to improve operational efficiency
• Reporting on sales performance and pipeline activity

What you’ll need

• Proven track record in B2B sales and new business development
• Strong outbound sales and prospecting experience
• Commercial negotiation and deal-closing ability
• Experience managing or supervising a sales team
• IT literacy and experience with CRM or sales systems
• Strong organisational and process-driven mindset
• Full UK driving licence

Desirable:
• Experience in construction, timber, or building materials
• Experience in sustainable or recycled product sales
• Experience building sales processes or strategy

If you are driven by growth, enjoy building new markets, and want to play a key role in a business with real purpose, we would like to hear from you.

As part of the application process, you will be asked to complete a short online assessment, which takes around 10 minutes. This helps ensure a strong mutual fit and allows both you and Kedel Ltd to move forward with confidence.